Cookie Policy

Company: BB CHICKEN UK LTD
Trading Name: BADBIRD
Company Number: 17094907
Website: badbirdchicken.com

1. Introduction

This Cookie Policy explains how BB CHICKEN UK LTD, trading as BADBIRD (“BADBIRD”, “we”, “our”, or “us”) uses cookies and similar technologies on our website.

Cookies help websites function properly, remember preferences and understand how visitors interact with online services. This policy explains what cookies are, how we may use them and how you can control their use.

Essential cookies may be used where necessary for the website to work. Non-essential cookies will only be used with your consent.

2. What Are Cookies?

Cookies are small text files stored on your computer, smartphone or other device when you visit a website. They allow the website to recognise your device and remember information about your visit.

Cookies may store information such as your preferences, login status or browsing activity. Some are essential for the website to function, while others support additional features, analytics or marketing.

Session cookies expire when you close your browser. Persistent cookies remain on your device until they expire or you delete them.

3. Types of Cookies We Use

Depending on the features and services available on our website, we may use the following categories.

Essential Cookies

These cookies support functions such as page navigation, security and remembering your cookie consent choices. Without them, some parts of the website may not work correctly.

Performance and Analytics Cookies

We use Google Analytics 4, provided by Google, to understand which pages visitors use and how they interact with our website. With Analytics consent, it processes information such as pages visited, interactions, referral sources, device and browser details, and cookie identifiers. Analytics cookies are only read or written after you consent to the Analytics category.

Google Analytics uses these first-party cookies:

• _ga — distinguishes visitors using a cookie identifier. Default expiry: 2 years.
• _ga_C1LFX68RDT — maintains session information for our Google Analytics property. Default expiry: 2 years.

Cookie expiry can be renewed when Analytics records further activity with consent; browser settings may shorten these periods. Cookie expiry is separate from how long analytics data is kept. See our Privacy Policy for data retention details.

For more information, see how Google uses information from sites that use its services.

Cookieless Measurement and Aggregate Statistics

Cookieless measurement does not read or write analytics cookies, but it can still involve information about a visit or device. It is not automatically anonymous or exempt from consent requirements.

We use Google Consent Mode to send limited cookieless measurement signals to Google Analytics before you make a cookie choice and when Analytics cookies are rejected. These signals include information about pages and referrals, consent state, and browser and device information. Google receives an IP address as part of the network request but states that Google Analytics does not log or store IP addresses. We use this measurement to understand website use and improve our website. Google may use the signals to model gaps in analytics reports; the reports do not provide an exact count of every visit.

Your choice: rejecting Analytics cookies prevents those cookies from being read or written, but does not stop cookieless signals. Use Stop all analytics to stop all Google Analytics measurement in this browser. You can allow measurement again using the control at the end of this policy; Analytics cookies still require separate consent.

We store this measurement preference in local storage under badbird.analytics.disabled. It is used only to honour your choice, is not a visitor identifier, and stays in this browser until changed or website storage is cleared. The choice does not automatically carry across browsers or devices.

Functionality Cookies

These cookies remember choices you make, such as language or region preferences, to provide a more personalised experience.

Marketing and Advertising Cookies

These cookies may help measure marketing campaigns and display relevant advertising. They may track browsing activity across websites.

Not all of these categories will necessarily be used. Non-essential categories require your consent before they are activated.

4. Third-Party Cookies

Some website features may use services provided by third parties, such as analytics platforms, online ordering providers, embedded maps, videos or social media integrations.

These services may place cookies on your device or process information about your interaction with our website. Where consent is required, these cookies will only be activated after you have agreed to them.

Third-party providers’ own privacy and cookie policies may also apply.

5. How We Use Cookies

We may use cookies to:

• Keep the website working securely and reliably
• Remember your preferences and consent choices
• Support website features and online services
• Understand how visitors use the website
• Improve website performance and usability
• Measure marketing activity and support relevant advertising where you have consented

Some cookies and similar technologies may collect identifiers or other information that constitutes personal data. We explain how we handle personal data in our Privacy Policy.

6. Managing Your Cookie Preferences

We use Usercentrics Web CMP to manage cookie consent. You can accept, reject or customise optional cookies through the banner, or reopen your preferences using Cookie Settings in the footer. Google Analytics 4 appears in the optional Analytics category.

You can change your choices and withdraw consent at any time through the website’s cookie settings. Withdrawing consent does not affect processing that took place before withdrawal.

Cookie consent and the full measurement opt-out are separate. To stop cookieless signals as well as cookie-based analytics, use Stop all analytics, also linked from the banner and website footer.

You can also view, delete or block cookies through your browser settings. Instructions are usually available in your browser’s help section.

Blocking essential cookies may prevent some website features from working correctly.

7. Data Protection

Personal data collected through cookies is handled in accordance with our Privacy Policy and applicable data protection laws, including the UK General Data Protection Regulation and the Data Protection Act 2018.

Our Privacy Policy explains how we use and protect personal data, who we may share it with and your rights.

8. Changes to This Policy

We may update this Cookie Policy to reflect changes to our website, cookie usage or legal requirements.

The latest version will be published on this page with an updated date.

9. Contact Us

If you have any questions about this Cookie Policy, please contact:

BB CHICKEN UK LTD
Email: hello@badbirdchicken.com
Website: badbirdchicken.com
Address: Office 204 10 Courtenay Road, East Lane, Wembley, United Kingdom, HA9 7ND